NFT on binance being sued by juventus

A few days ago, it was revealed that the famous Italian soccer team Juventus  filed a lawsuit against a company that runs an NFT-based  fantasy soccer game for players hosted on Binance. 

 Juventus has  already received a preliminary injunction from a Rome court, prohibiting Blockeras srl from producing, marketing, promoting and selling digital content NFT files containing images and/or trademarks of Juventus and  using these trademarks in any form. or manner. 

 In fact, the team's request specifically concerned  rights in relation to the JUVE and JUVENTUS trademarks and associated images. Thus, the crime charged is  copyright infringement. 

 The decision even ordered Blockera to withdraw from the market and remove its products, including NFT and digital content related to the previous ban, from every website. The company was also forced to compensate the  court costs of the Juventus football club in the amount of about 5500 euros. 

 These NFTs are  no longer listed on Binance, although the exchange still continues its adventure in this world. 
 Binance: Partnership with Cristiano Ronaldo 
 Binance, Juventus and NFTs 
  Juventus Fan ID 
 Juventus Vs. NFTs on Binance:  Rome Court Decision 
 Binance: Collaboration with Cristiano Ronaldo dedicated a few days ago to a new collection that they published
. former Juventus footballer and promoter. Called the "CR7 NFT Collection,"  is the first collection in a series of limited edition drops that: 
 "celebrates one of the greatest things soccer has ever seen." 
 So far, the collection consists of NFTs that commemorate seven iconic moments from Cristiano Ronaldo's football career, reinvented and captured as statues. 

 Binance, Juventus and NFTs Last year, the team  officially announced its entry into the NFT sector, bringing unique collectible content and certified exclusivity to the market. 
 Such content is particularly related to  memorable events during its more than 100-year history, such as special jerseys, which the fans always greet with great enthusiasm. 

 The first of these digital assets that Juventus sold in NFT format was the 2021/2022 Home shirt in collaboration with Adidas. The platform chosen for the auction was not Binance, but NFTpro. 
 Previously, the team  also signed a partnership agreement with the famous fantasy football and Socios de Sorare to issue their fan badge. 

 The Blockeras initiative, on the other hand, was something completely different, namely a private initiative of this company, which did not have the authority of Juventus. 
  Juventus fan badge 
  Juventus  fan badge has been controversial. 
 It  launched  in April 2020 at the height of the bear market at  just over $2. 

 Despite the bear market in August of the same month, it rose above $11, probably benefiting from the recovery of the  crypto market after the  financial market crash of March 2020 due to the onset of the pandemic. The price of JUV has set two roaring highs, the first of which occurred in December 2020, right at the start of the last great bull run, when it crossed $37 to set an all-time high. The second happened in May 2021, paying more than $26. 

 Since then, its market capitalization began to decline, hitting a post-bubble bottom of just over $2 in May of this year. 
 The current price of about $3 is well above the May low, but as much as 91.8% below the all-time high. 

 However, it is worth mentioning that the two peaks in 2021 were very fast and abnormal, so they cannot be taken as a point of comparison. Therefore, it is better to take  $15, which has been exceeded three times in 2021 in as many small, less anomalous bull runs. 
 Compared to this level, the current price is still down 80%, which is in line with  many altcoins. 

 Juventus vs NFTs on Binance: The decision of the Rome Court The decision of the Rome Court  makes it very clear that even in the NFT sector, it is illegal to use other people's brands or images  without proper permission. 

 This is actually  a historical precedent, because it is the first known decision of this kind  by a European court. Created by 
 Blockeras, the cards  prominently featured several Juventus brands, a  contracted version of the club's name "Juve" and an image of a famous former player, likely Cristiano Ronaldo himself. 

 The Roman court had no choice but to find obvious abuse and order those products, which were considered to be completely fake, off the market. 

 It is also interesting  that the judgment recognizes the prominence of the Juventus brands, stating that "digital objects" or "digital objects certified by NFT" do not even need to consider the fact that they are registered as such. 

 In fact, these are still registered trademarks related to Class 9 of the Nice Classification, ie. "publications in digital downloadable format", so they also apply to NFTs. 

 And while the former Juventus footballer gave Blockeras permission to use his image, it could not  include the use of Juventus brands. 

 It seems that the court also understood the difference between the content and the certificate, or NFT, to the extent that it prevented the defendant from producing other NFTs infringing the rights of Juventus.

🌐 source

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