Airdrop is a process of distributing tokens or coins using blockchain technology. The main idea of airdrop is to reward the early adopters of a new project with some free tokens. It also helps to build a community around the project and creates a buzz on social media.
THERE ARE TWO TYPES OF AIRDROPS:
1. Random airdrop - in this type, the project team selects a number of random addresses to receive the tokens.
2. Targeted airdrop - in this type, the project team chooses specific addresses to receive the tokens. This type is usually used to reward the early adopters of the project.
THE AIRDROP PROCESS USUALLY WORKS AS FOLLOWS:
1. THE PROJECT TEAM CREATES A NEW BLOCKCHAIN TOKEN OR COIN.
2. THE TEAM ANNOUNCES AN AIRDROP AND SETS A DATE FOR IT.
3. The team releases a Wallet Address to which the new tokens or coins can be sent.
4. THE TEAM ANNOUNCES THE END OF THE AIRDROP.
5. THE PROJECT TEAM SENDS THE NEW TOKENS OR COINS TO THE WALLET ADDRESS.
AirDrop is a feature of the Apple operating system for sending files between nearby devices using Bluetooth or Wi-Fi Direct. Devices can be Macs, iPhones, iPads, or iPod touches.
To use AirDrop, both the sender and recipient need to have an AirDrop-enabled device and be within range of each other. AirDrop creates a temporary wireless network between the devices, allowing the transfer of files.
AirDrop can be used to share photos, videos, contacts, Passwords, documents, and more.
Although many consider an airdrop to be an old concept, it has only recently gained popularity with the onset of social media and mobile applications.
In addition, various governments have started using airdrops for brand promotion or as part of economic development programs.
For instance, in 2018 Indian politician Rahul Gandhi launched 'Garib Gold Coast,' which was essentially an airdrop for Indian citizens living outside India's immediate region.
Inspired by Gandhi's idea,
Essentially, an airdrop is a freebie-spread to a particular target audience without requiring any effort from the sender.
Usually, the sender only needs to identify interested parties and instruct distributors to deliver the information to them.
However, some airdrops require receivers to actively seek out the digital assets.
For instance, if you want to receive free vouchers for restaurants, you will have to go to an airdrop website, pick your restaurants and scan your voucher.
In the world of information technology, an airdrop is the delivery of computer software or other digital assets to a group of people without a direct transaction between the sender and the receivers.
In addition, receiving parties must manually obtain the delivered data.
Airdrops are usually accompanied by an announcement of the project and a list of participating individuals.
Although airdrops are primarily used in digital communications, they are also used in other fields such as public service and corporate strategy.
THE IDEA OF AN AIRDROP FIRST APPEARED IN 1971 WHEN JACQUES SANTREDULA LAUNCHED PILOT PROGRAMS THAT DELIVERED FOOD PARCELS TO POOR PEOPLE IN NEW YORK CITY'S SPANISH HARLEM NEIGHBORHOOD.
Over time, this program became known as 'santropo' in Greek-speaking countries.
Later, this term was adopted by the Hellenic Air Force (HAF) during the Greek military junta of 1967-1974.
Today, this military service is remembered as 'the junta years,' since its harsh measures led to public support for it and contributed to its success.
In addition, this military service introduced many people to Greece and allowed them to experience Greek culture first hand.
In essence, an airdrop is an effective way for senders to disseminate digital assets without incurring any extra cost or effort from the receivers.
In summary, an airdrop is free digital information disseminated among interested parties without requiring any effort on the part of receivers- either current or future recipients.
Essentially, it's an effective tool that can be used by anyone with an idea for disseminating digital assets among interested parties.
Air drop is a military strategy where a group of soldiers drop supplies to a group of civilians in need.
Similarly, in marketing and advertising, it involves dropping promotional materials such as leaflets, posters or coupons to targeted individuals or groups.
In NLT, an airdrop can be used to create an ecosystem for new projects and ideas.
Basically, the community that supports an idea or project grows together with the project.
For example, Binance has its own airdrops that support promising blockchain projects.
Airdrops can be done in various ways such as by dropping parachutes with supplies onto a target area or by releasing supplies from an airplane.
It's also possible to do an airdrop without using any supplies at all; this is referred to as a zero-cost air drop.
The main objective of an airdrop is to spread the word about a new project or idea in the tech industry.
The supply drops help attract new members to the community and promote the idea within the tech industry.
AIRDROPS ARE EXCELLENT TOOLS FOR BUILDING UP NEW COMMUNITIES AND PROMOTING IDEAS WITHIN THEM.
Essentially, an airdrop is similar to dropping supplies onto a target area to spread information about a project.
It's also helpful when zero-cost air drops aren't necessary- it attracts new members to your project while promoting ideas within the tech industry.
In nft, an airdrop can be used as a strategy to find new talents and build up an ecosystem for new projects.
For example, Binance has its own Airdrop Program where they give away various digital currencies to people who are interested in joining their community.
These digital currencies are then used as fuel for building up the blockchain industry.
Another great example is how NEO did its first successful airdrop for its community.
It attracted almost 10 million NEO from all over the world and helped kickstart their project.
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